Why is it not cool to be a conservative?

…as answered on Quora…
Two problematic, contestible words: cool and conservative.
The latter did not come into common use in America as much but a style-related pejorative until after World War II, with Russell Kirk’s The Conservative Mind (1953). There is no certain ideology behind the basic concept. Its core meaning suggests caution, opposition to radicalism and revolution, and respect for tradition, including, especially, the political traditions at the heart of the defense of one’s civilization or country or locality — from subversion and conquest. In America, an additional element, not so characteristic of European conservative strains, is the harking back to the origins of the federal union, which were, in historical context, what came to be known as liberal — a word that took on a political meaning on the European continent in the 1820s. American conservatism has vacillated between traditionalism as a modus operandi and traditionalism as the honoring of a liberal radical moment.
See how double-souled conservatism is? How ambiguous? This double character is especially the case, anyway, in America. But even in England, the conservative prophet Edmund Burke showed strong commitments to British liberalism, which was old before it was named. Since his day, the conservative Tory and liberal Whig parties have traded ideas and reversed positions at least once, if not twice.
The concept of cool is much abused in contemporary society, and it has been unmoored from its origins in the temperature metaphor. Alas.
Once upon a time, hot and cool were two distinct ideals in sexual selection, two very different stances: the hot was passion and rage and fiery temper; the cool was collected, unperturbed, resistant to emotional infection. The hot spread like fire, quickly; the cool was resistant but not cold. And neither were as attributed to the church of Laodicea in the Revelation, the last book of the Christian New Testament: lukewarm.
Warm culture is modern adult bourgeois culture: polite hugging, easy acceptance, reassurances everywhere; passionless but supportive. Hot culture is lust and anger and quickness of temper; when accepting, more ecstatic and celebratory than calm.
Cold culture is rigid, forbidding, exclusionary.
Warm cultures accept, lukewarm cultures are almost indifferent, but leaning towards acceptance.
There is a sense of anomie in the lukewarm. While in the cool, there is alienation — proud and dismissive, but not rudely so.
The cold rejects, the warm gently accepts (with the lukewarm unenthusiastic almost to the point of ambivalence), while the cool resists both as undue perturbations.
The cool man (and it was a predominantly male stance, at first) is calm under crisis, but perhaps curious. He appears strong because seemingly in control of his emotions. He is not given to fight or flight, rejection or acceptance. There is distance, but no great hate or resentment.
The cool thus became a signal of strength. And it quickly garnered an allure that the other stances could not match. And so it became a kind of ideal. And “the cool” in modern culture became a revival of honor culture.
Alas, so overused as a eulogistic word, it became synonymous with hot, in popular parlance. Just another trendy emphasis word, for The Good.
Now we can see why conservatives are not “cool.” The tendency to either cold or fiery rejection of the other — of the differently customed, the divergent of values or habits or beliefs — is a common conservative “virtue.” And the forms of acceptance amongst conservatives tend to the warm and the lukewarm.
Irony is cool; earnestness is not. Conservatives are not natural ironists.
Conservatives are fond of “that old-time religion”: cold adherence to dogma; hot defense of that dogma.
The center-left is warm to lukewarm; the far left is hot.
So where is the cool? Probably among the independents, though attributing any political position to the cool is difficult, because partisanship does not lend itself to cool attitudes.
The cool political position, in my opinion, would most likely be that of the informed non-voter.
Misattributions of coolness are common, of course, because young people tend to confuse hot and cool. Such attributions are not likely to remain true to the foundational metaphor . . . temperature.
But there is a reason why drug taking is “cool,” and sobriety is not: taking drugs, like the cool sexual stance, signals strength in a subtle way, as in “I can take it; I am not crushed nor do I panic.” All this show of strength signals to the eager female looking for a strong partner — for evolutionary reasons — a bracing, impressive latent ability to survive and protect.
The earnestly sober, cautious, and traditionally minded male, on the other hand, whether cold or warm, has to appeal to reason, primarily.
Which is not sexy except to the very bright. And as we know from IQ testing, there are more geniuses among men than women, so it pays more to impress the normally intelligent. Hot and cool stances have a more obvious, emotional allure.
Conservatives just cannot easily elicit such reactions. They are not cool. Even if they are right (as they often are, compared to the far left, anyway).
And the cool, understandably, dominated the permanent counter-culture in America: the public school student culture. This counter-culture was chiefly counter to established authority. Conservatism tries to bolster established, adult authority. So the two attitudes are on opposite sides in the forming experience of most Americans.
twv
